Executive Media Training.
Broadcast, print and podcast interviews — on message, under pressure.
The work — An interview is not a presentation. You don’t control the running order, the framing, or how much of it gets used. Media training is the discipline of knowing what you came to say, saying it in a form that survives editing, and staying composed when the questions aren’t the ones you prepared for.
What we cover — Message design: the two or three things you need to land, phrased so they’re quotable rather than cautious. Bridging — moving from the question asked to the answer you need to give, without sounding evasive. Soundbite discipline and the length of answer each format actually uses. On-camera technique: eye line, stillness, framing, and what to do with your hands. Hostile questioning, including interruption, repetition and the deliberately loaded premise. And crisis interviews, where the goal is often containment rather than persuasion.
Mock interviews — The bulk of the time is spent being interviewed, recorded, and reviewed. We run broadcast-style interrogations, doorstep questions, panel formats and long-form podcast conversations, then watch them back line by line. Most clients find the first playback uncomfortable and the third one useful.
Who it’s for — Executives and spokespeople facing press, broadcast or podcast appearances — planned or otherwise. Leaders in regulated sectors preparing for scrutiny. Founders whose profile is growing faster than their interview experience. Teams designating a spokesperson before they need one, which is always the right time to do this.
How it works — A half-day intensive covers the fundamentals and gets you through several recorded mock interviews. Three to four sessions is better where there’s time. Crisis preparation is quoted separately and can be arranged at short notice.
